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04/03/2020

Lincoln X Women

Lincoln Alghanim is pleased to sponsor the first gathering of Zwaret Harem for the morning Iftar for 2020, which took place on Tuesday 18 February 2020. Lincoln Alghanim - Kuwait launched a campaign # Visiting a Harem with Lincoln. The aim of this visit was to engage Kuwaiti women in a Lincoln driving experience and learn about the Lincoln cars brand.

As part of the continuation of the Lincoln Harem Program, a prominent elite of Kuwaiti women were hosted at the morning breakfast table that took place at The Hub Café - Arabian Gulf Road.

During the visit, the full fleet of the Lincoln car was displayed (Navigator, Aviator, Corsair, Nautilus, Continental).

Lincoln has gathered the powerful and inspiring stories of women throughout the region.

What women want, and their influence on Lincoln design

Women are seeing even more of what they want in Lincoln designs. Through its emphasis on quiet luxury, Lincoln is bringing elegance, effortless power and serenity to its lineup – inside and out.

“A more traditional material, such as luxury wood trim, or a more modern take in the form of a wrapped aluminum mesh, may hold equal appeal for women, According to Marcia Salzberg, Lincoln senior designer for color and materials. “It’s where and how the material is applied, and its relationship to the colors and surfaces enveloping it that creates a holistic expression of quality women recognize and appreciate.”

Subtle luxuries continue in the thoughtful design and intuitive technology options Lincoln offers.



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